Visitor economy

Amber Valley visitor economy research

The visitor economy is a significant element of the Derbyshire economy encouraging visitors to enjoy our countryside and supporting employment. 

The Amber Valley area offers a wealth of visitor attractions, market towns and natural scenery on the edge of the Peak district with good transport connections. 

The latest tourism research produced via the STEAM model provides comparison data for the industry including trend information comparisons from 2010, 2013 and 2017.

This information illustrates the local economic impact of tourism, from both staying and day visitors which uses a variety of inputs including visitor attraction numbers, tourist accommodation bed stock, occupancy levels, accommodation tariffs, visitor expenditure levels, transport use levels and tourism-specific economic multipliers.

Data captured for four key visitor types:

  • Staying in serviced accommodation
  • Staying in non-serviced accommodation
  • Staying with friends and relatives (SFR)
  • Tourist day visitors

A summary of new figures in full below, shows a record number of visitors to Amber Valley are providing a £214 million boost to the borough’s economy.

The industry figures show that in 2017, Amber Valley received 4.47 million visitors, an increase from 4.04 million in 2013.

As a result, the visitor economy sector also supported 2,723 full-time equivalent jobs in Amber Valley, an increase of 4.6 per cent on 2013.

Further information on the value of Derbyshire and English tourism can be viewed at

Amber Valley visitor information can be viewed at

Amber Valley's labour market information (LMI) - August 2020

This information provides knowledge and understanding of how the labour market in Amber Valley is functioning, to help customers make informed plans, choices, and decisions for a variety of purposes, including business investment decision making, career planning and preparation, education and training offerings, job search opportunities, hiring, and public or private workforce investments.

This data can help users answer a broad array of questions about:

  • Economic and labour market conditions and trends, including trends in employment and unemployment, earnings or wages.
  • Current workforce demand and supply including information about industry and occupational employment and the types of work available.
  • Employment openings related to workers seeking jobs or employers recruiting workers, including information about expected wages.
  • Capacity and results from education, training and apprenticeship placements.
  • The size and composition of the available workforce by industry, occupation, or educational attainment.
Need further help or information?

Contact the team directly on 01773 841496 or email